Grassroots human rights advocacy and a lifeline for our community

Sodastream CEO: Boycotts actually helped our company

Sodastream CEO Daniel Birnbaum speaks at the UN

By Tevy Pilc
Staff Writer/Researcher
B'nai Brith Canada

While speaking at the Ambassadors Against BDS International Summit at the UN on May 31, Sodastream CEO Daniel Birnbaum delivered a beatdown on the movement - implying that instead of hurting the popular soda-making company, it actually resulted in massive profits. 

When asked about whether the movement had a direct impact on the company's progress, Birnbaum not only wholeheartedly agreed with the correlation but he also sarcastically thanked Omar Barghouti, one of the founders of the movement for Sodastream's successes.

Tevy Pilc can be emailed at: tpilc@bnaibrith.ca

Editor's Note: Tevy Pilc is B'nai Brith Canada's new writer/researcher. He is part of our new and improving Communications Centre. Anyone with news tips or ideas should feel free to e-mail Tevy, Chief Media Officer Marty York at marty.york@bnaibrith.ca

Published : Jun 03, 2016

Be the first to comment

Please check your e-mail for a link to activate your account.
    Have you experienced antisemitism, racism or discrimination? Report an Incident